Venkatesh Shankar
About
Venkatesh Shankar has authored 76 papers that have received a total of 8.5k indexed citations.
This includes 46 papers in Marketing, 23 papers in Sociology and Political Science and 22 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (27 papers), Consumer Market Behavior and Pricing (22 papers) and Digital Marketing and Social Media (21 papers). Venkatesh Shankar is often cited by papers focused on Consumer Retail Behavior Studies (27 papers), Consumer Market Behavior and Pricing (22 papers) and Digital Marketing and Social Media (21 papers) and collaborates with scholars based in United States, Canada and Singapore. Venkatesh Shankar's co-authors include Thomas Dotzel, Leonard L. Berry, Guanglu Zhang, Edward C. Malthouse and J. Jeffrey Inman and has published in prestigious journals such as Journal of Marketing, Administrative Science Quarterly and Management Science
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