Siliang Tong

11 papers and 771 indexed citations i.

Siliang Tong has authored 11 papers that have received a total of 771 indexed citations. This includes 6 papers in Marketing, 4 papers in Management Science and Operations Research and 3 papers in Artificial Intelligence. The topics of these papers are Consumer Retail Behavior Studies (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and AI in Service Interactions (3 papers). Siliang Tong is often cited by papers focused on Consumer Retail Behavior Studies (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and AI in Service Interactions (3 papers) and collaborates with scholars based in China, United States and Singapore. Siliang Tong's co-authors include Xueming Luo, Zheng Fang, Nan Jia, Zhe Qu and Zhijie Lin and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of the Academy of Marketing Science