Silvia Grappi

40 papers and 2.7k indexed citations i.

Silvia Grappi has authored 40 papers that have received a total of 2.7k indexed citations. This includes 28 papers in Marketing, 14 papers in Sociology and Political Science and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (9 papers) and Environmental Sustainability in Business (8 papers). Silvia Grappi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (9 papers) and Environmental Sustainability in Business (8 papers) and collaborates with scholars based in Italy, United States and United Kingdom. Silvia Grappi's co-authors include Simona Romani, Richard P. Bagozzi, Lia Zarantonello, Veronica Gabrielli and Daniele Dalli and has published in prestigious journals such as Journal of Cleaner Production, Annual Review of Psychology and Journal of Business Research.