Simon J. Blanchard
About
Simon J. Blanchard has authored 34 papers that have received a total of 278 indexed citations.
This includes 14 papers in Marketing, 7 papers in General Decision Sciences and 7 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (9 papers), Decision-Making and Behavioral Economics (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Simon J. Blanchard is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Decision-Making and Behavioral Economics (7 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United States, Canada and Brazil. Simon J. Blanchard's co-authors include Wayne S. DeSarbo, Daniel Aloise, Kurt A. Carlson, A. Selin Atalay and Margaret G. Meloy and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
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