Sita Mishra

64 papers and 710 indexed citations i.

Sita Mishra has authored 64 papers that have received a total of 710 indexed citations. This includes 39 papers in Marketing, 28 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (21 papers) and Digital Marketing and Social Media (19 papers). Sita Mishra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (21 papers) and Digital Marketing and Social Media (19 papers) and collaborates with scholars based in India, Italy and Poland. Sita Mishra's co-authors include Gunjan Malhotra, Sheetal Jain, Yupal Shukla, Mohammed Naved Khan and Bikramjit Rishi and has published in prestigious journals such as International Journal of Information Management, Journal of Services Marketing and International Business Review