Siv Skard

13 papers and 435 indexed citations i.

Siv Skard has authored 13 papers that have received a total of 435 indexed citations. This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Environmental Sustainability in Business (3 papers). Siv Skard is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Environmental Sustainability in Business (3 papers) and collaborates with scholars based in Norway. Siv Skard's co-authors include Lars Jacob Tynes Pedersen, Her­bjørn Ny­sveen, Helge Thorbjørnsen, Per E. Pedersen and Hallgeir Sjåstad and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Business Ethics