Siva K. Balasubramanian

64 papers and 2.5k indexed citations i.

Siva K. Balasubramanian has authored 64 papers that have received a total of 2.5k indexed citations. This includes 28 papers in Marketing, 17 papers in Sociology and Political Science and 13 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Innovation Diffusion and Forecasting (12 papers) and Customer Service Quality and Loyalty (12 papers). Siva K. Balasubramanian is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Innovation Diffusion and Forecasting (12 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in United States, Latvia and Italy. Siva K. Balasubramanian's co-authors include Wanki Moon, Wagner A. Kamakura, Arbindra Rimal, V. Kumar and Hemant Patwardhan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.