Sojung Kim

20 papers and 281 indexed citations i.

Sojung Kim has authored 20 papers that have received a total of 281 indexed citations. This includes 13 papers in Marketing, 10 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Perception and Purchasing Behavior (4 papers). Sojung Kim is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Perception and Purchasing Behavior (4 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Sojung Kim's co-authors include Sejung Marina Choi, Nam‐Hyun Um, Nan Xu, Jong‐Min Kim and Tim Minshall and has published in prestigious journals such as Psychology and Marketing, Journal of Product & Brand Management and Journal of Broadcasting & Electronic Media