SoJung Lee
About
SoJung Lee has authored 38 papers that have received a total of 874 indexed citations.
This includes 20 papers in Sociology and Political Science, 15 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (13 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (7 papers). SoJung Lee is often cited by papers focused on Diverse Aspects of Tourism Research (13 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United States, South Korea and United Kingdom. SoJung Lee's co-authors include Choong‐Ki Lee, Billy Bai, James A. Busser, EunHa Jeong and Myongjee Yoo and has published in prestigious journals such as Tourism Management, Journal of Travel Research and International Journal of Contemporary Hospitality Management
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