Song Yang

26 papers and 331 indexed citations i.

Song Yang has authored 26 papers that have received a total of 331 indexed citations. This includes 12 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers) and Cultural Differences and Values (4 papers). Song Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers) and Cultural Differences and Values (4 papers) and collaborates with scholars based in Australia, China and Mexico. Song Yang's co-authors include Bruce W. Stening, Johan Bruwer, Haibin Zhao, Carl Driesener and Runqing Li and has published in prestigious journals such as MIS Quarterly, Journal of Business Research and Journal of Retailing and Consumer Services