Soobin Seo

16 papers and 300 indexed citations i.

Soobin Seo has authored 16 papers that have received a total of 300 indexed citations. This includes 10 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (5 papers). Soobin Seo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, United Kingdom and South Korea. Soobin Seo's co-authors include Vanja Bogicevic, Nancy A. Rudd, SooCheong Jang, Stephanie Q. Liu and Jay Kandampully and has published in prestigious journals such as Cell Reports, International Journal of Hospitality Management and International Journal of Contemporary Hospitality Management