Stefan Stremersch

78 papers and 3.9k indexed citations i.

Stefan Stremersch has authored 78 papers that have received a total of 3.9k indexed citations. This includes 27 papers in Marketing, 26 papers in Strategy and Management and 25 papers in Economics and Econometrics. The topics of these papers are Innovation Diffusion and Forecasting (18 papers), Consumer Market Behavior and Pricing (15 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Stefan Stremersch is often cited by papers focused on Innovation Diffusion and Forecasting (18 papers), Consumer Market Behavior and Pricing (15 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in The Netherlands, United States and Spain. Stefan Stremersch's co-authors include Gerard J. Tellis, Philip Hans Franses, Benedict G. C. Dellaert, Stefan Wuyts and Isabel Verniers and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Management Science