Stephen A. Goodwin
About
Stephen A. Goodwin has authored 13 papers that have received a total of 593 indexed citations.
This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (4 papers). Stephen A. Goodwin is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States. Stephen A. Goodwin's co-authors include Kevin Celuch, Steven A. Taylor, Michael Etgar, Gary L. Hunter and Horace L. Melton and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Industrial Marketing Management
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