Stephen J. Newell
About
Stephen J. Newell has authored 34 papers that have received a total of 2.2k indexed citations.
This includes 22 papers in Marketing, 19 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Customer Service Quality and Loyalty (15 papers) and Digital Marketing and Social Media (14 papers). Stephen J. Newell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Customer Service Quality and Loyalty (15 papers) and Digital Marketing and Social Media (14 papers) and collaborates with scholars based in United States, China and Japan. Stephen J. Newell's co-authors include Ronald E. Goldsmith, Richard E. Plank, Philip A. Titus, Barbara A. Lafferty and Jiang Yang and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Advertising
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