Barbara A. Lafferty
About
Barbara A. Lafferty has authored 23 papers that have received a total of 3.7k indexed citations.
This includes 19 papers in Marketing, 14 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (7 papers). Barbara A. Lafferty is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States and Canada. Barbara A. Lafferty's co-authors include Ronald E. Goldsmith, Stephen J. Newell, G. Tomas M. Hult, Ronald A. Clark and François A. Carrillat and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Advertising
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