Ronald A. Clark

24 papers and 1.3k indexed citations i.

Ronald A. Clark has authored 24 papers that have received a total of 1.3k indexed citations. This includes 17 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (10 papers) and Digital Marketing and Social Media (7 papers). Ronald A. Clark is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (10 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United States. Ronald A. Clark's co-authors include Ronald E. Goldsmith, Leisa Reinecke Flynn, James J. Zboja, Diana L. Haytko and Elizabeth B. Goldsmith and has published in prestigious journals such as Journal of the Academy of Marketing Science, Psychology and Marketing and Journal of Retailing and Consumer Services