Diana L. Haytko
About
Diana L. Haytko has authored 33 papers that have received a total of 1.5k indexed citations.
This includes 16 papers in Marketing, 12 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers). Diana L. Haytko is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States. Diana L. Haytko's co-authors include Charles M. Hermans, R. Stephen Parker, Christina S. Simmers, Ronald A. Clark and Angela Hausman and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research
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