Charles M. Hermans
About
Charles M. Hermans has authored 18 papers that have received a total of 341 indexed citations.
This includes 12 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Fashion and Cultural Textiles (4 papers) and Customer Service Quality and Loyalty (4 papers). Charles M. Hermans is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Fashion and Cultural Textiles (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States. Charles M. Hermans's co-authors include R. Stephen Parker, Diana L. Haytko, Allen D. Schaefer, Ronald A. Clark and Kevin J. Shanahan and has published in prestigious journals such as Journal of Business Research, International Journal of Consumer Studies and International Journal of Bank Marketing
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