Steven M. Shugan

61 papers and 5.1k indexed citations i.

Steven M. Shugan has authored 61 papers that have received a total of 5.1k indexed citations. This includes 40 papers in Marketing, 20 papers in Economics and Econometrics and 19 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (36 papers), Digital Platforms and Economics (18 papers) and Consumer Retail Behavior Studies (10 papers). Steven M. Shugan is often cited by papers focused on Consumer Market Behavior and Pricing (36 papers), Digital Platforms and Economics (18 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in United States, Latvia and Australia. Steven M. Shugan's co-authors include Jinhong Xie, John R. Hauser, Abel P. Jeuland, Sonja Radas and Ramarao Desiraju and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research