Stuart U. Rich

11 papers and 936 indexed citations i.

Stuart U. Rich has authored 11 papers that have received a total of 936 indexed citations. This includes 4 papers in Marketing, 1 paper in Sociology and Political Science and 1 paper in Social Psychology. The topics of these papers are Consumer Retail Behavior Studies (4 papers), Consumer Behavior in Brand Consumption and Identification (1 paper) and Psychology of Social Influence (1 paper). Stuart U. Rich is often cited by papers focused on Consumer Retail Behavior Studies (4 papers), Consumer Behavior in Brand Consumption and Identification (1 paper) and Psychology of Social Influence (1 paper) and collaborates with scholars based in United States. Stuart U. Rich's co-authors include Donald F. Cox and Subhash C. Jain and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Industrial Marketing Management