Subhadip Roy

60 papers and 864 indexed citations i.

Subhadip Roy has authored 60 papers that have received a total of 864 indexed citations. This includes 43 papers in Marketing, 27 papers in Sociology and Political Science and 16 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (36 papers), Digital Marketing and Social Media (24 papers) and Media, Gender, and Advertising (13 papers). Subhadip Roy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (36 papers), Digital Marketing and Social Media (24 papers) and Media, Gender, and Advertising (13 papers) and collaborates with scholars based in India, United States and United Kingdom. Subhadip Roy's co-authors include Varsha Jain, Abhijit Biswas, Abhijit Guha, Raj Sethuraman and S. Sreejesh and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Tourism Management