Subhash C. Mehta

24 papers and 569 indexed citations i.

Subhash C. Mehta has authored 24 papers that have received a total of 569 indexed citations. This includes 15 papers in Organizational Behavior and Human Resource Management, 13 papers in Marketing and 7 papers in Management Information Systems. The topics of these papers are Customer Service Quality and Loyalty (15 papers), Consumer Retail Behavior Studies (11 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Subhash C. Mehta is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Consumer Retail Behavior Studies (11 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Singapore, United States and Latvia. Subhash C. Mehta's co-authors include Steven Lysonski, Srinivas Durvasula, Ashok K. Lalwani, Sanjay S. Mehta and Rakesh Khurana and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Journal of Retailing and Consumer Services.