Subhro Sarkar

12 papers and 352 indexed citations i.

Subhro Sarkar has authored 12 papers that have received a total of 352 indexed citations. This includes 8 papers in Sociology and Political Science, 8 papers in Information Systems and Management and 6 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (6 papers). Subhro Sarkar is often cited by papers focused on Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in India, Sweden and United Kingdom. Subhro Sarkar's co-authors include Arpita Khare, Saumya Dixit, Sarah Jack, Yogesh K. Dwivedi and Sumedha Chauhan and has published in prestigious journals such as Journal of Business Research, International Journal of Information Management and Journal of Retailing and Consumer Services.