Subrata K. Sen
About
Subrata K. Sen has authored 54 papers that have received a total of 1.9k indexed citations.
This includes 22 papers in Marketing, 17 papers in Economics and Econometrics and 10 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (21 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Economic and Environmental Valuation (7 papers). Subrata K. Sen is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Economic and Environmental Valuation (7 papers) and collaborates with scholars based in United States, India and Israel. Subrata K. Sen's co-authors include Robert C. Blattberg, Chakravarthi Narasimhan, Dov Pekelman, Howard L. Rosenthal and Peter Peacock and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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