Sudhir Rana

71 papers and 531 indexed citations i.

Sudhir Rana has authored 71 papers that have received a total of 531 indexed citations. This includes 23 papers in Marketing, 15 papers in Strategy and Management and 14 papers in Sociology and Political Science. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (8 papers). Sudhir Rana is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in United Arab Emirates, India and Malaysia. Sudhir Rana's co-authors include Sanjeev Prashar, Abu Bakar Abdul Hamid, Jitender Kumar, Majdi Anwar Quttainah and Avinash K. Shrivastava and has published in prestigious journals such as Journal of Business Research, IEEE Access and Journal of Knowledge Management