Sue Peattie

20 papers and 786 indexed citations i.

Sue Peattie has authored 20 papers that have received a total of 786 indexed citations. This includes 17 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Tourism, Leisure and Hospitality Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Market Behavior and Pricing (10 papers) and Service and Product Innovation (5 papers). Sue Peattie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Market Behavior and Pricing (10 papers) and Service and Product Innovation (5 papers) and collaborates with scholars based in United Kingdom and Australia. Sue Peattie's co-authors include Ken Peattie, Philip Clarke, Robyn Thomas, Ahmad Jamal and Robert G. Newcombe and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of Retailing and Consumer Services