Sukki Yoon

81 papers and 2.0k indexed citations i.

Sukki Yoon has authored 81 papers that have received a total of 2.0k indexed citations. This includes 55 papers in Marketing, 42 papers in Sociology and Political Science and 20 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (48 papers), Digital Marketing and Social Media (26 papers) and Media Influence and Health (16 papers). Sukki Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (48 papers), Digital Marketing and Social Media (26 papers) and Media Influence and Health (16 papers) and collaborates with scholars based in United States, South Korea and New Zealand. Sukki Yoon's co-authors include Tae Hyun Baek, Yung Kyun Choi, Yeonshin Kim, Sujin Song and Seeun Kim and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Advertising