Sunny Ham

60 papers and 1.3k indexed citations i.

Sunny Ham has authored 60 papers that have received a total of 1.3k indexed citations. This includes 27 papers in Marketing, 15 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (14 papers) and Nutrition, Health and Food Behavior (11 papers). Sunny Ham is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (14 papers) and Nutrition, Health and Food Behavior (11 papers) and collaborates with scholars based in South Korea, United States and United Kingdom. Sunny Ham's co-authors include Seoki Lee, Woo Gon Kim, Heesup Han, SooCheong Jang and Hyung‐Min Choi and has published in prestigious journals such as Journal of Business Research, Tourism Management and Appetite