Suresh Ramanathan

27 papers and 1.3k indexed citations i.

Suresh Ramanathan has authored 27 papers that have received a total of 1.3k indexed citations. This includes 13 papers in Marketing, 10 papers in Applied Psychology and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Behavioral Health and Interventions (10 papers) and Consumer Retail Behavior Studies (5 papers). Suresh Ramanathan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Behavioral Health and Interventions (10 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in United States, The Netherlands and Hong Kong. Suresh Ramanathan's co-authors include Geeta Menon, Adriana V. Madzharov, Jaideep Sengupta, Ann L. McGill and Lauren Block and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science