Susan Auty

16 papers and 730 indexed citations i.

Susan Auty has authored 16 papers that have received a total of 730 indexed citations. This includes 9 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (4 papers) and Media Influence and Health (3 papers). Susan Auty is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (4 papers) and Media Influence and Health (3 papers) and collaborates with scholars based in United Kingdom. Susan Auty's co-authors include Charlie Lewis, Laura Owen, Richard Elliott, Moniek Buijzen and Haiming Hang and has published in prestigious journals such as Industrial Marketing Management, Journal of Consumer Psychology and Psychology and Marketing