Susan P. Douglas

68 papers and 5.1k indexed citations i.

Susan P. Douglas has authored 68 papers that have received a total of 5.1k indexed citations. This includes 27 papers in Marketing, 23 papers in Strategy and Management and 18 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), International Business and FDI (16 papers) and Customer Service Quality and Loyalty (12 papers). Susan P. Douglas is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), International Business and FDI (16 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in United States, The Netherlands and France. Susan P. Douglas's co-authors include C. Samuel Craig, Yoram Wind, Edwin J. Nijssen, Ronald E. Frank and Harry L. Davis and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research