Susan Segal‐Horn
About
Susan Segal‐Horn has authored 17 papers that have received a total of 751 indexed citations.
This includes 8 papers in Strategy and Management, 8 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Management, Economics, and Public Policy (3 papers). Susan Segal‐Horn is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Management, Economics, and Public Policy (3 papers) and collaborates with scholars based in United Kingdom and United States. Susan Segal‐Horn's co-authors include Leslie de Chernatony, Susan Drury, Alison Dean, Heather Davison and Tom Bourner and has published in prestigious journals such as European Journal of Marketing, Journal of World Business and International Journal of Service Industry Management
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