Susan Whelan
About
Susan Whelan has authored 15 papers that have received a total of 445 indexed citations.
This includes 9 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (5 papers) and Media, Gender, and Advertising (4 papers). Susan Whelan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (5 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in Ireland, United Kingdom and United States. Susan Whelan's co-authors include Markus Wohlfeil, Gary Davies, Margaret Walsh, John M. Power and José I. Rojas‐Méndez and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services
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