Markus Wohlfeil

11 papers and 211 indexed citations i.

Markus Wohlfeil has authored 11 papers that have received a total of 211 indexed citations. This includes 7 papers in Marketing, 5 papers in Gender Studies and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers) and Digital Marketing and Social Media (3 papers). Markus Wohlfeil is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Media, Gender, and Advertising (5 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Ireland, United States and United Kingdom. Markus Wohlfeil's co-authors include Susan Whelan, Anthony Patterson, Wided Batat and Stephen Jay Gould and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Marketing Management