Susanna Lee
About
Susanna Lee has authored 20 papers that have received a total of 271 indexed citations.
This includes 9 papers in Sociology and Political Science, 8 papers in Literature and Literary Theory and 5 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Crime and Detective Fiction Studies (4 papers). Susanna Lee is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Crime and Detective Fiction Studies (4 papers) and collaborates with scholars based in United States and South Korea. Susanna Lee's co-authors include Ramu V. Ramaswamy, Eunice Kim, Benjamin K. Johnson, Y. C. Kao and Tom Kelleher and has published in prestigious journals such as Applied Physics Letters, Computers in Human Behavior and Journal of Advertising Research
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