Syagnik Banerjee

32 papers and 388 indexed citations i.

Syagnik Banerjee has authored 32 papers that have received a total of 388 indexed citations. This includes 22 papers in Sociology and Political Science, 19 papers in Marketing and 4 papers in Transportation. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Retail Behavior Studies (8 papers). Syagnik Banerjee is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in United States, Philippines and Canada. Syagnik Banerjee's co-authors include Amit Poddar, Thomas A. Hemphill, Ruby Roy Dholakia, Phil Longstreet and Kalyan Raman and has published in prestigious journals such as Journal of Business Research, Journal of Public Policy & Marketing and Technology in Society