Amit Poddar
About
Amit Poddar has authored 26 papers that have received a total of 1.2k indexed citations.
This includes 12 papers in Sociology and Political Science, 12 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers). Amit Poddar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States. Amit Poddar's co-authors include Naveen Donthu, Syagnik Banerjee, Bryan Marshall, Peter W. Cardon and Ramana Madupalli and has published in prestigious journals such as Journal of Business Research, Journal of Services Marketing and Journal of Interactive Marketing
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