Sylvie Borau
About
Sylvie Borau has authored 15 papers that have received a total of 265 indexed citations.
This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Evolutionary Psychology and Human Behavior (5 papers) and Media, Gender, and Advertising (3 papers). Sylvie Borau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Evolutionary Psychology and Human Behavior (5 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in France, Norway and Denmark. Sylvie Borau's co-authors include Leïla Elgaaïed‐Gambier, Tobias Otterbring, Assâad El Akremi, Jean‐François Bonnefon and Samuel Fosso Wamba and has published in prestigious journals such as PLoS ONE, Scientific Reports and Journal of Business Research
In The Last Decade
Explore authors with similar magnitude of impact
Top journals papers by Richard Giordano are published in Top journals papers by A. R. Cools are published in Top fields papers by Shouzhi Zhang are about Top fields papers by Senthil Kumar Velusamy are about Top fields papers by Marie Østergaard Møller are about Top countries impacted by papers by J.A. Hiemstra Top authors papers by Eleanor L. Ormsby are co-authored with