Sylvie Rolland
About
Sylvie Rolland has authored 12 papers that have received a total of 260 indexed citations.
This includes 8 papers in Strategy and Management, 5 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Firm Innovation and Growth (3 papers). Sylvie Rolland is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Firm Innovation and Growth (3 papers) and collaborates with scholars based in France, Montenegro and Singapore. Sylvie Rolland's co-authors include Sanja Peković, Guy Parmentier and Hubert Gatignon and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and International Journal of Retail & Distribution Management.
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