Syuhaily Osman

41 papers and 375 indexed citations i.

Syuhaily Osman has authored 41 papers that have received a total of 375 indexed citations. This includes 24 papers in Marketing, 19 papers in Sociology and Political Science and 9 papers in Information Systems and Management. The topics of these papers are Consumer Retail Behavior Studies (17 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). Syuhaily Osman is often cited by papers focused on Consumer Retail Behavior Studies (17 papers), Digital Marketing and Social Media (15 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers) and collaborates with scholars based in Malaysia, China and India. Syuhaily Osman's co-authors include Benjamin Chan Yin-Fah, Mohamad Fazli Sabri, Laily Paim, Siti Nor Yaacob and Aini Mat Said and has published in prestigious journals such as International Journal of Environmental Research and Public Health, Sustainability and Journal of Retailing and Consumer Services