Sze Man Chong
About
Sze Man Chong has authored 6 papers that have received a total of 320 indexed citations.
This includes 5 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Environmental Sustainability in Business (2 papers) and Digital Marketing and Social Media (2 papers). Sze Man Chong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Environmental Sustainability in Business (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in Hong Kong, United States and China. Sze Man Chong's co-authors include Chung‐Wha Ki, Erin Cho, Christina W.Y. Wong, Jung Ha‐Brookshire and Heejin Lim and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Retailing and Consumer Services.
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