Erin Cho

28 papers and 1.2k indexed citations i.

Erin Cho has authored 28 papers that have received a total of 1.2k indexed citations. This includes 13 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Technology Adoption and User Behaviour (9 papers) and Digital Marketing and Social Media (9 papers). Erin Cho is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Technology Adoption and User Behaviour (9 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Erin Cho's co-authors include Chung‐Wha Ki, Youn‐Kyung Kim, Jikyeong Kang, Yuri Lee and Jinkook Lee and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Computers in Human Behavior