Jikyeong Kang
About
Jikyeong Kang has authored 14 papers that have received a total of 483 indexed citations.
This includes 10 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 2 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (8 papers). Jikyeong Kang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in United States, United Kingdom and South Korea. Jikyeong Kang's co-authors include Youn‐Kyung Kim, Erin Cho, Pauline Sullivan, Eun Young Kim and John A. Murphy and has published in prestigious journals such as Journal of Consumer Psychology, Psychology and Marketing and Journal of Small Business Management
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