T. Sai Vijay
About
T. Sai Vijay has authored 41 papers that have received a total of 379 indexed citations.
This includes 30 papers in Marketing, 17 papers in Sociology and Political Science and 17 papers in Information Systems and Management. The topics of these papers are Consumer Retail Behavior Studies (27 papers), Technology Adoption and User Behaviour (17 papers) and Digital Marketing and Social Media (17 papers). T. Sai Vijay is often cited by papers focused on Consumer Retail Behavior Studies (27 papers), Technology Adoption and User Behaviour (17 papers) and Digital Marketing and Social Media (17 papers) and collaborates with scholars based in India. T. Sai Vijay's co-authors include Sanjeev Prashar, Chandan Parsad, Vinita Sahay and J. C. Shobha and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Consumer Studies and Journal of Strategic Marketing
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