Tahir Mumtaz Awan

30 papers and 412 indexed citations i.

Tahir Mumtaz Awan has authored 30 papers that have received a total of 412 indexed citations. This includes 18 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (7 papers) and Digital Marketing and Social Media (7 papers). Tahir Mumtaz Awan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (7 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Pakistan, China and Malaysia. Tahir Mumtaz Awan's co-authors include Faheem Aslam, Mahnaz Mansoor, Yasir Tariq Mohmand, Inzamam Ul Haq and Jabir Hussain Syed and has published in prestigious journals such as Psychology and Marketing, Journal of Environmental Planning and Management and International Review of Economics & Finance