Tatiana Anisimova
About
Tatiana Anisimova has authored 24 papers that have received a total of 541 indexed citations.
This includes 18 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 9 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Corporate Identity and Reputation (8 papers) and Customer Service Quality and Loyalty (8 papers). Tatiana Anisimova is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Corporate Identity and Reputation (8 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Sweden, Australia and Russia. Tatiana Anisimova's co-authors include Felix T Mavondo, Parves Sultan, Galina Shirokova, Demetris Vrontis and Felix Mavondo and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Consumer Marketing
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