Teck Ming Tan
About
Teck Ming Tan has authored 28 papers that have received a total of 737 indexed citations.
This includes 19 papers in Marketing, 18 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (8 papers). Teck Ming Tan is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Finland, Malaysia and Australia. Teck Ming Tan's co-authors include Jari Salo, Devinaga Rasiah, Eeva-Liisa Oikarinen, Shalini Talwar and Magnus Söderlund and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science
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