Magnus Söderlund
About
Magnus Söderlund has authored 64 papers that have received a total of 1.9k indexed citations.
This includes 36 papers in Marketing, 32 papers in Sociology and Political Science and 32 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (31 papers), Consumer Behavior in Brand Consumption and Identification (29 papers) and Psychology of Social Influence (18 papers). Magnus Söderlund is often cited by papers focused on Customer Service Quality and Loyalty (31 papers), Consumer Behavior in Brand Consumption and Identification (29 papers) and Psychology of Social Influence (18 papers) and collaborates with scholars based in Sweden, Finland and Denmark. Magnus Söderlund's co-authors include Eeva-Liisa Oikarinen, Jonas Colliander, Sara Rosengren, Veronica Liljander and Jan Mattsson and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Journal of Travel Research
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