Sara Rosengren
About
Sara Rosengren has authored 46 papers that have received a total of 1.4k indexed citations.
This includes 42 papers in Marketing, 25 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (35 papers), Digital Marketing and Social Media (22 papers) and Consumer Retail Behavior Studies (10 papers). Sara Rosengren is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (35 papers), Digital Marketing and Social Media (22 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in Sweden, United States and Germany. Sara Rosengren's co-authors include Micael Dahlén, Martin Eisend, Magnus Söderlund, Jonas Colliander and Colin Campbell and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and European Journal of Marketing
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