Terry G. Vavra
About
Terry G. Vavra has authored 10 papers that have received a total of 348 indexed citations.
This includes 4 papers in Organizational Behavior and Human Resource Management, 2 papers in Marketing and 1 paper in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (3 papers), Consumer Behavior in Brand Consumption and Identification (1 paper) and Color perception and design (1 paper). Terry G. Vavra is often cited by papers focused on Customer Service Quality and Loyalty (3 papers), Consumer Behavior in Brand Consumption and Identification (1 paper) and Color perception and design (1 paper) and collaborates with scholars based in United States, Canada and Türkiye. Terry G. Vavra's co-authors include Lerzan Aksoy, Timothy L. Keiningham, Bruce Cooil and Alvin J. Silk and has published in prestigious journals such as Technometrics, Journal of Marketing Research and Nonprofit Management and Leadership
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